The figures for 2012 from the North Cape Hall clearly show the importance of cruise traffic for the North Cape and consequently also for Northern Norway and Svalbard. Since 2008 cruise has represented the largest market share in terms of visitors to the Hall, and this is set to increase in 2013.
A total of 34 percent of the guests at the world’s northernmost mainland point last year were passengers from cruise ships calling at Honningsvåg. In comparison, Hurtigruten accounted for 22 percent, as did tour groups, while independent travellers comprised the remaining 20 percent of the traffic.
Germany is the country that overall has the most visitors to the North Cape plateau, with 41,6 % (101,000 visitors). The United Kingdom comes second with 9,5 %, followed by France (7,1 %), Italy (6,9 %) and Norway (5,8 %).
Of the 121,000 cruise passengers that called at Honningsvåg, 83,000 travelled out to the North Cape plateau. Tourism Manager of Nordkapp Reiseliv AS, Åse Lill Barstad, is pleased about the growth in cruise traffic, but also thinks the North Cape should actively seek to get more visitors. “We see that some other destinations in Norway are growing more rapidly than us, so we need to strengthen the marketing of North Cape as a cruise destination and also develop new products. We are working to make the North Cape plateau and the rest of the destination even more attractive for our guests,” says Barstad.